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DISTANCES: 2 mile, 10K, Half-Marathon


  • Support one of the local Lyons businesses for a bite and a pint.
  • Ye Olde Hotel: Brats, Ham Sliders, Hot Dogs, Chips, and Drinks for purchase.

Saturday, Nov. 6, 2021

10:00 a.m.

White River Trail

Start/Finish in Downtown Lyons, WI (North Railroad Street)

To far to travel the day of the event or after the event?  Or would just like to make a fun weekend of it?  Maybe you just plain want to relax after your run!  Fairfield Hotel in Lake Geneva, in conjunction with Kenosha Running Company, is offering a special event rate for Hills Are Alive Trail Run/Walk/CaniCross.

Start Date: Friday, November 5, 2021
End Date: Sunday, November 7, 2021
Last Day to Book: Friday, October 15, 2021

Fairfield Inn & Suites Lake Geneva

1111 North Edwards Boulevard, Lake Geneva, WI 53147
Only $119.00 per night

(part of the XC Thrillogy Trail Series)

The Kenosha Running Company Veteran's Day Run is the perfect way to celebrate, remember and honor all of our Military Veterans, Active Duty, Reserves, Spouses, and Friends of the Military. Advanced registration for this event will be FREE with the option to purchase swag. Same-day registration will begin at 8:30am Saturday morning and will cost $10 with an option to purchase swag for an additional $20.

This year the Veteran's Day Run will be taking place on the White River Trail with the start and finish in downtown Lyons, WI.  The White River Trail is a rails-to-trails crushed limestone path on the former SOO railway.  This trail is canopied by trees and provides the perfect place to reflect on the selfless service the military provides.

Why are we making this event free? It is free because we are thankful for the Men and Women that had the courage to follow their calling and protect our lives and our freedoms. We hope you will join us in showing your appreciation and respect by joining us on November 6th.

When signing up, please consider purchasing a flag that will line the start/finish area to honor or in memory of a military hero in your life. We would love to line the trail with flags.

There also will be an option to donate to the Kenosha Running Company's Red White and Blue Program. This program provides free or discounted race entries to active duty or retired military personnel, police, sheriffs and their spouses to run or walk numerous events we host throughout the year.  This unique program reflects our appreciation and ongoing commitment.

Event distance and start times:

  • 10K run/walk: 10:00 a.m  
  • Half-marathon: 10:00 a.m.
  • 2 mile walk: 10:15 a.m.

Once you are done with your run, continue the festivities by supporting one of the local Lyons' businesses for a bite or a pint that are steps away from the start/finish area.  

​FREE if using online signup. $10 same day registration
VIRTUAL Veteran's Day Run - FREE 
... or with swag - cost is $20.00


  • $10 special on previous Veteran's Day Run Hats and Shirts